SYLVAN CRAFT SPIRITS

WHAT WE DID

Branding
Label design
Product photography
Shopify site

Collaborative art direction, copywriting, photography and website design by Emma Palm.

THE STORY

The team behind Sylvan Craft Spirits had been running a successful brewery for years when they decided to take add distilling to their portfolio. They came to us seeking a brand that could stand alone (separate from the brewery) and stand out in a rapidly growing industry.

Sylvan Lake, Alberta – the distillery’s hometown and namesake, served as our primary source of inspiration for the brand. Custom illustrations of local flora and fauna encircle the labels in abundance, accompanied by hand-drawn typography. “Craft” is emphasized both inside and outside each bottle.