SOLTICE SOLAR CO-OP

WHAT WE DID

Branding

Collaborative art direction by Emma Palm.

THE STORY

Solstice Energy Co-op is a newly-established nonprofit organization aiming to make solar power and other green energy sources more broadly accessible through collective ownership. They came to us seeking a brand to help launch their initiative, as they apply for funding, establish partnerships, and attract new members.

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Rays burst outward from rising suns to form the shape of an ’s’ and create a strong, energetic emblem for Solstice Energy Co-op. The hand drawn elements of this logo lend it warmth and set a grassroots tone, which is echoed by the typography – chosen for its approachable, vintage sensibility. Overall, this concept strikes a hopeful chord, full of momentum and bright sparks of possibility.

 
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