PACIFIC RIM TONEWOODS
WHAT WE DID
Branding
Collateral design
THE STORY
Pacific Rim Tonewoods needed to strengthen and update their brand in order to establish themselves as the leading purveyor of science-driven, sound-superior, sustainably-sourced tonewoods. They came to us seeking a logo that would reflect both the “Craftsman” and “Scientist” personas that characterize their work – grounded, innovative, diligent, and precise.
Brand strategy and art direction provided by Alison Wattie.
The logo we developed for Pacific Rim Tonewoods represents their work on both a macro and a micro scale. The forest speaks to their commitment to sourcing and propagating trees sustainably, while also implying the six strings of a guitar and surrounding sound hole – offering a clear sense of PRT’s final product: sound superior tone wood, ready for a luthier, and eventually a musician’s hands. We sought to encompass all of this in a way that felt inventive and clever, while making an elegant, elevated impression.
